Time Warner Inc. Essay Example for Free

measure Warner Inc. EssayTime Warner Inc. is one of the biggest media conglomerates in the world it is only behind Walt Disney and News Corporation. The main beas of activity are contract making, publishing and TV broadcasting. Time Warner combines subsidiaries like Warner Bros., New Line Cinema, Turner Broadcasting, through the last the participation runs on assembly line fashionable channels CNN, TBC and TNT. excessively paid channels HBO and Cinemax are ran by Time Warner. The association affects well-nigh all areas of media business thereby covering a considerable part of the media market. All sort of media productions are being produced to satisfy customers of any age category, gender and interest, which lead to the expansion of the range in concernment of ships companys products.In order to have competitive advantage over the rivals, the company is improving service of process and the quality through their free movie channels, video based cable and new marketing to gain the number of customers, and also they attracted a big number of customers by their broadband and telephone services. To come to the point, Time Warner Cable launched its VoIP telephone service that included voice over IP (VoIP) communications, subscription-based and on-demand video services, and high-speed net profit access, launching this service critical differentiation from the competitors took place in the company, by that taking a large share of customers which used the services of traditional phone companies.One of the brightest strategic mannikins that the company experienced is internationalization, a couple years ago Time Warner entered the Asian market, China and India and had 2 different consequences. All attempts to burgeon forth its media resources in China were failed because of harsh censorship and too many restrictions, also the company faced with task of piracy. Favorable environment in Indian market allowed the company to flourish. Their stiff comp etitor Viacom Company has also entered the Indian market with success and become top rated in recent years, Mtv India of this company is broadcasted in more than 30 million houses.For me the next wise decision for the company was collaboration with Netflix Inc. Time Warner gave to this online service a license to broadcast the shows of CW network. There are 2 positive social functions in this collaboration the kickoff is optimal way of monetizing money and the second is that nowadays more and more people prefer to use meshing for watching different shows and news, so this will help to hold customers.Part 21) Internationalization strategy.Jeffrey Bewkes chef of the company is going to expand the business overseas. The orient is to capture foreign markets which have future perspectives. They have already spent enough money on acquisition foreign production companies in India and in east Europe and both projects are successful. For Bewkes Germany is a start point for penetration other European countries, and the company realized 19 movies for German market last year. In this strategy Time Warner faced with strong competition with Viacom Company which has spread much in the foreign market the owner of Mtv, Paramount film studio and Comedy Central.Data was taken from http//www.businessweek.com/magazine/content/10_07/b4166060309334.htm2) Mobile Strategy.As it is very(prenominal) popular nowadays to use mobile phones and tablets, Time Warner Cable decided to move their business to these devises. The company states that a half of their consumers, choose to order mobile services using their own devices. As a publication mobile sales of the company have grown from 0% to 10% in 3 months. Also Viacom Company is now allowing Time Warner subscribers to see their shows on their devices that certainly will have a positive impact.Data was taken fromhttp//www.mobilecommercedaily.com/time-warner-cable-exec-20pc-of-digital-sales-come-from-mobile3) Pricing Strategy.Time W arner Cable introduced their new tiered pricing strategy their aim was that if a customer increases network usage their costs also go up, this tactics should reduce a bill for customers with lower usageThe data was takenhttp//ajnyc.wordpress.com/2009/04/16/the-real-culprit-behind-timewarners-pricing-strategy/ Part 31) Proceed Internationalization Strategy There are still many countries that are favorable to expand business in. For employment Russia is a big beneficial market for media companies, people of this country tend to watch western shows hardly it is not always possible. The companys competitor Viacom successfully launched Mtv Russia in the mid. 90s that is an example of successful foreign media project in Russia.2) Joint Venture- We know about collaboration of Time Warner with companies AOL and Netflix, The first project was failed. But Netflix is a favorable case, it is a chance of expanding companys capabilities to sell their products in a virtual network. So they shou ld deeply analyze markets of companies that will help them to increase media broadcasting in a wider range.3) Diversify the content- I think that Time Warner one of the biggest media groups have a potential to qualify its content launching more competitive projects, I would suggest them to open some music channel, it is very popular at present and attracts a large audience all over the world. The simple thing about that, the modern music is easily accepted by any culture in our planet.